Matildas
This Is How We Waltz – ’Til It’s Done is a campaign film for Football Australia, created in collaboration with Ogilvy Melbourne ahead of the AFC Women’s Asian Cup Australia 2026. Building on the rallying cry that defined the Matildas’ historic 2023 World Cup campaign, the film reimagines Australia's unofficial national anthem, Waltzing Matilda, as a contemporary expression of determination, resilience and national pride.
Directed by VERSUS, the film pairs a restrained, emotive rendition of the iconic song with visceral, cinematic imagery of the Matildas in training and competition. Through carefully constructed visual metaphors, familiar lyrics take on new meaning, revealing the discipline, physicality and relentless ambition behind one of Australia's most celebrated sporting teams.

AGENCY: Ogilvy Melbourne
PRODUCTION: WPP Production
DIRECTOR: VERSUS
MUSIC + SOUND: OTIS